Workflow & Core Tools · iart-ai/freelance-motion-skills
creative-brief
This skill should be used when the user asks to "write a creative brief", "build a motion brief", "the client doesn't know what they want", "turn this vague client request into a brief", "what questions should I ask the client", or "make a brief I can get sign-off on". It turns a fuzzy client ask into a structured, sign-off-ready motion design brief and the exact clarifying questions to send back.
L1 Basic · Source registration onlyV1 Commit-PinnedDual-pass Audit
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1How It Works & Mechanism
Core stance: The brief is a decision document, not a wish list—every project decision must trace back to a specific line.
skills/creative-brief/SKILL.md
A brief is not a wish list — it is a decision document. Every project decision should trace back to one line in the brief.
What's happening here: Shifting from "collecting client quotes verbatim" to "forcing out verifiable decisions"; the 11-dimension interrogation, question bank, and checklist are all implementation methods for this stance.
Interrogate across 11 dimensions where each must have a concrete answer; if unanswered, fire the corresponding single high-leverage question.
skills/creative-brief/SKILL.md
Capture a concrete answer for each. If the client cannot answer, send the matching clarifying question (see references/clarifying-questions.md).
What's happening here: Turning "the client can't explain clearly" from a dead end into a process—dimensions map 1:1 to questions, so locating the gap directly locates the question.
Classify gaps into two tiers: items altering price or specs (budget/launch date/core message/placement) are blockers; items affecting only execution details are written as marked assumptions.
skills/creative-brief/SKILL.md
Rule of thumb: gaps that change the *price or the spec* are blockers; gaps that only change *execution detail* become flagged assumptions.
What's happening here: Providing an actionable criterion for "can we start working?", preventing two common pitfalls (starting with known missing critical info vs. halting the project over minor details).
Perform a necessity check first: if creative intent is already clear in writing, draft a lightweight 1-page brief and proceed immediately without repeating interrogation.
skills/creative-brief/SKILL.md
Is the creative intent already clear and agreed in writing?
What's happening here: Preventing applying the entire 11-dimension workflow to a 1-day social cutdown; the decision tree branches into two intervention levels.
Build a gap-to-question mapping table (one question per issue) and require bundling them into a single email rather than piecemeal daily asks.
skills/creative-brief/SKILL.md
| No measurable goal | "If this works, what number on a dashboard moves?" |
What's happening here: Each row maps "gap type → highest-leverage question"; paired references include a complete question bank and a consolidated email template.
Never ask clients to design; use bounded-choice questions instead (A or B, pick one of three), translating every adjective into concrete options.
skills/creative-brief/SKILL.md
- Replace "What tone do you want?" with "Closer to A (calm, premium, slow) or B (punchy, bold, fast)?"
What's happening here: Converting open-ended questions (clients freeze) into evaluable choices; in the same section, words like "clean" must be dissected into concrete dimensions using the translator.
Close out with a sign-off block and a single decision-maker: once signed, semantic meaning becomes contractual, and subsequent changes require a change request.
skills/creative-brief/SKILL.md
This brief is the agreed creative intent. Changes after sign-off are handled as change requests.
What's happening here: Locking creative intent into a referenceable baseline (paired upstream/downstream with client-revisions feedback categories); "who is the final approver" must be explicitly named in the brief.
Counter-examples are quantified: a kitchen-sink brief turns round 1 into a client discovery meeting (on the client's billable clock).
skills/creative-brief/SKILL.md
**ANTI-PATTERN — the "kitchen-sink" brief that guarantees revisions:**
What's happening here: Using a concrete bad brief to illustrate that "listing everything" equals "settling nothing", demonstrating that the entire workflow itself is the remedy.
2Core Capabilities
0111-dimension interrogation: business goal / audience / core message / tone / mandatories / deliverables / placement / references / timeline / budget / success metrics
02Fillable 1-page brief template (including assumptions section and sign-off block; placeholders for budget, launch date, etc.)
03Gap-to-single-question mapping table (one question paired for each of the 12 gap types)
04Bounded-choice questioning method and vague adjective translation (vague-translator)
05Strict discipline: exactly one core message, tone must include "but not", budget must fall into a range, references limited to 4 positive + 1 anti-reference
06Placement precision (determines specs and pricing): explicit channel naming and paid vs. organic designation required
075-step workflow: intake extraction → gap classification → drafting → stress-testing → sign-off dispatch
08Deliverable self-check checklist (9 items) and quick reference cheat sheet (7 situational prescriptions)
3External Dependencies
| Kind | Dependency / Endpoint |
|---|---|
| package | 兄弟 skill：motion-art-direction（锁定 tone 后选 Motion Personality）与 animation-principles（三支柱为 brief 逻辑的上游）——均属 iart-ai/motion-design-skills 仓库 |
| package | 下游交付规格 skill（投放渠道决定规格与价格；brief 内以 placements 定语） |
4Recommended Governance & Evidence
Suggested Controls for Safe Operation
For Agent Runtime
Can be auto-loaded
For Administrators
Register source and version
Evidence & Triggers (File Paths & Excerpts)
- SKILL.md: Pure prompt instructions and rule text; no script execution or external impact
Audit Notes: Pure prompt/text methodology: no scripts, no outbound network requests, no credential access, no disk writes; output is a 1-page brief + a consolidated clarifying email. Note (non-gating): ① The two companion skills referenced (motion-art-direction / animation-principles) belong to another repository (iart-ai/motion-design-skills) and will remain dangling references if only this pack is installed; ② Outputs are intended for real-world client communication, requiring users to fill in placeholders (e.g., budget range X-Y, launch date).
5Second-Pass Verification
- [ok] 是否存在脚本或联网动作 — 全目录仅 Markdown；代码块只有 brief 模板与邮件文本，无 shell/JS/URL（除署名页脚）。
- [ok] 问题银行 reference 是否与 SKILL.md 的映射表一致（防两套问题打架） — references/clarifying-questions.md 按 11 维组织（13 个标题段，含合并邮件模板），SKILL.md 的映射表是其压缩版；两者关系为「摘要 → 完整」，未发现口径冲突。
- [discrepancy] 跨仓引用的两个兄弟 skill 能否解析 — SKILL.md 的 Related frameworks 要求引用 motion-art-direction（Motion Personality 预设）与 animation-principles（三支柱），但二者属 iart-ai/motion-design-skills 仓库。只装 freelance-motion-skills 时这两条引用悬空（文档未标注需另装），实际使用需同时安装 motion pack。
- [unlocatable] 「prevent ~80% of tone revisions」这类比例声明的出处 — SKILL.md 常见错误表写「guardrail adjective … prevents ~80% of tone revisions」，pin 仓库内无数据来源或案例统计；作为经验性断言记录，不计入已核事实。
6Verdict & Scenarios
Best for: Ideal for project kickoffs where client requirements are fuzzy (e.g., "make a cool animation"), details needed for scoping/quoting are lacking, a 1-page sign-off-ready creative intent document is needed, or clarifying questions must be batched together to avoid back-and-forth. Also suited for synthesizing fragmented meeting notes into a referenceable decision baseline.
Not for: Not suitable for: ① Minor tasks where creative intent is already documented in writing (use the lightweight branch or quote directly); ② Tasks requiring creative art direction and animation parameter definitions (briefs do not cover execution details; use motion-art-direction / animation-principles); ③ Revision boundary management (use client-revisions); ④ Client user research / research methodologies—this skill is an intake communication tool, not a research framework.
Install Agent-Ready
① Verified Mirror 2026-09-28
Option A · Direct DownloadDownload creative-brief.tar.gz
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② Upstream GitHub
GitHub Repo ↗
Pinned to commit d85c2b4846.